Spell

SPELL - Clothing for the Modern Bohemian

Spell is a renowned clothing brand from Byron Bay that embodies joy, beauty, and individuality. With a focus on creating beautiful modern bohemian garments that inspire optimism and preserve precious memories, each Spell piece is carefully designed to evoke a sense of self-expression.

Evolution of the Brand - Spell Designs, Spell & The Gypsy Collective, now simply 'Spell'

Spell, which has also been previously known as 'Spell & The Gypsy Collective,' 'Spell & the Gypsy,' or 'Spell Designs' by its die-hard followers has a rich history. It all began when Isabella, affectionately called Spelly, started selling her handmade jewellery at Byron Bay's local artisan markets. This venture piqued the interest of her sister, Lizzy, who resided near Bondi Beach in Sydney at the time. Joined by Lizzy as her business partner, Spelly's brand expanded rapidly, becoming a must-have for the modern bohemian fashionista, whether attending music festivals in their signature Spell flared bottom bells, embarking on island adventures adorned in matching shorts and t-shirt sets over swimwear, or going on road trips in their flannel shirts and printed track pants.

The Spell Experience

Spell offers more than just sought-after materials for adorning oneself. Their designs provide women with classic bohemian happiness in the form of maxi skirts, romance in maxi gowns, and hope in playful mini dresses. Intricate details and thoughtful designs encourage women to dance, play, twirl, laugh, love, and embrace their freedom and wild spirit. And don't forget the signature Spell Swish.

Romanticism, Escapism, and Rock and Roll

The recognisable pieces from Spell are crafted with a perfect blend of colour, print, and texture. They beautifully intersect romanticism, escapism, and rock and roll, offering garments that are both effortlessly wearable and elevated. Whether you're planning a leisurely lunch, visiting a farmers' market, attending a music festival, or enjoying a night of dancing, Spell has you covered.

Spell's Sustainability Journey and Ethical Fashion

Spell is a forward-thinking brand that prioritises sustainability and ethical fashion production. They design their garments with circular, regenerative, and renewable fibres, positioning themselves as global pioneers at the intersection of environmental consciousness and modern bohemian fashion. With a growing community of women and men who admire and live in Spell's iconic modern bohemian clothing designs, the brand has become synonymous with thoughtful, eco-friendly fashion.

The Quintessential Bohemian Clothing Label

When you think of bohemian fashion that is flattering and effortless, you're likely envisioning Spell. This designer boho clothing label has conquered the art of combining these qualities. With classic vintage prints, impeccable lacework, and quirky earthy patterns, Spell has established itself as Australia's premier women's fashion label, desired by women worldwide.

Be Informed and Stay Updated

For those seeking that must-have Spell piece, we highly recommend signing up for our mailing list. By doing so, you'll receive email updates prior to new launches, saving you time and ensuring you never miss out on your favourite styles.

Shopping on the Gold Coast?

If you are shopping on the Gold Coast you can try on the latest products by Spell in our Gold Coast Boutique located on James St in the heart of Burleigh Heads.