Whether you are a die hard hat lover, a special occasion wearer, or just appreciate the feel a hat can bring to an outfit (or wall space for that matter), you will appreciate the creativity and cool factor Australian brand Lack of Color brings to the table.
With their latest collection just released called 'Revolution', Lack of Colour takes us back to the 70's, where good times were spent hanging with friends listening to guitar under a tree while enjoying the freedom and relaxed energy of nature.
A sunny afternoon on a grassy hillside, and a 70's inspired abode were the perfect settings for the Revolution Campaign, where models played cards, relaxed poolside or danced away while wearing bang on 70's vintage apparel teamed with hats featuring ribbon trims, scarves or studs in stars and hearts.
We wanted to get behind the brand Lack of Color with Tess Corvaia, owner and designer of the brand with her partner Robert Tilbury, to find out more about the inspiration behind the brand and challenges they have faced along the way..
You have a huge following both in Australia and overseas, and you are known for designing unisex head ware that is affordable, wearable and super cool. What customer did you have in mind when you decided to launch the Lack of Color brand?
Our customer range is so diverse which is something we have always loved about LOC. Got a head? Get a hat. There are no limitations and ANYONE can wear a hat. Ultimately, we had the fashion conscious, trend driven girl in our heads when we came up with the brand, but as the brand and our designs developed, we realised our scope was much broader than this and have expanded our range over the years to accommodate.
What inspires you when planning a new hat collection?
So much inspires us. From nature to vintage finds. The world and people around us.
Lisa Danielle giving Lack of Color a vintage feel in lace
Gypsy One in Straw
Gypsy One Rocking a Straw Boater