The brand's whole identity is tied to that coastal town — relaxed, sun-worn, unhurried — and it shows in the fabrics and shapes they choose. Prints lean intricate and detailed rather than plain, and the cuts are made to move: nothing structured or stiff, just dresses and blouses that work as well barefoot on sand as they do dressed up for dinner.
Not sure if a piece works for both a beach day and a night out?That's the whole point of this range. A boho dress from Auguste the Label can be worn with sandals at the beach in the afternoon and dressed up with heels for dinner that same night, without needing to change the outfit entirely. That kind of versatility is why the brand has such a loyal following among women who want fewer pieces that do more.
Auguste the Label also takes a considered approach to how their pieces are made, with sustainability built into their production process rather than treated as an afterthought — worth knowing if you'd rather buy sustainable fashion you can feel good about wearing.
This is a collection for women's fashion that doesn't chase every trend cycle. The dresses (dresses) and blouses here are designed to stay in rotation season after season, so if you're building a wardrobe rather than restocking it every few months, this is a genuinely good place to look.
Is Auguste the Label right for you? If you want boho dresses and blouses with real Byron Bay character, not a costume version of coastal style, but the real thing - this collection delivers it.
The Freedom State stocks Auguste the Label because it fits exactly what we're about: unconventional, freedom-inspired fashion for women who'd rather express themselves than follow a template.
Explore the Auguste the Label collection and find the piece that feels like it was made for your next summer.
Q: Where is Auguste the Label from?
A: Auguste the Label is a women's fashion brand based in Byron Bay, Australia.
Q: What is Auguste the Label known for?
A: Boho dresses, blouses, and beach dresses with detailed prints and relaxed, versatile silhouettes.
Q: Can Auguste the Label dresses be dressed up or down?
A: Yes. Most pieces are designed to move between casual daytime wear, like the beach, and dressier evening occasions.
Q: Is Auguste the Label a sustainable fashion brand?
A: Auguste the Label incorporates sustainable practices into its production process as part of its approach to women's fashion.
