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Spell, formerly known as "Spell & The Gypsy Collective," is a leading modern bohemian fashion brand from Byron Bay. Known for its unique modern boho fashion, Spell clothing designs celebrate individuality, joy, and beauty through its boho dresses and statement pieces.
Founded by Isabella ("Spelly") after selling handmade jewellery at Byron Bay markets, Spell quickly gained popularity. Her sister, Lizzy, joined as a business partner, and the brand flourished. Spell became a go-to for modern bohemian fashionistas, offering everything from flared pants and flirty print playsuits for music festivals to matching boho dresses and maxi skirts for island adventures.
Spell clothing effortlessly blends colour, print, and texture, creating versatile pieces that capture a sense of romanticism, escapism, and rock-and-roll. Whether you're heading to a lunch date, a farmers' market, or a festival, Spell has you covered in style.
