Designed to instil a sense of joy, beauty and individuality, each Spell piece evokes eternal optimism and is made to wear while making memories.
Considerately crafted using a pointed combination of both colour and print, or sometimes simply texture, Spell’s instantly recognisable pieces meet at the intersection of romanticism, escapism and rock and roll. Each piece is simultaneously easy to wear and elevated, perfect for the next long lunch, a farmers’ market run, a music festival or a night of dancing.Sustainably minded and forward-thinking – designing with fibres that are circular, regenerative and renewable – Spell is a global pioneer at the intersection of environmental consciousness and ethical fashion production. Ever thoughtful, Spell has amassed a global community of women and men who covet, collect and live in Spell’s now iconic designs.
If you’re thinking of Bohemian yet flattering and effortless, then you’re probably thinking of Spell. This designer boho clothing label has conquered all of the above. Leading the female fashion world with its classic vintage prints, impeccable lace and quirky earthy patterns, becoming the number one Australian women's label that every girl wants to be seen in.
The label began when Isabella (nicknamed, Spelly) started selling her hand-crafted jewellery at Byron Bay’s local artisan markets. This sparked an interest in her sister, Lizzy, who was living by Bondi Beach at the time. Soon Lizzy joined Spelly to become her business partner.
From there Spell has expanded far and wide, growing both nationally and internationally as a must-have clothing item for any music festival, island adventure, or road trip. Spell delivers not only the most sought after materials to adorn in, but offers every woman classic bohemian happiness in a skirt
, romance in a dress
, and hope in a top
with intricate details and design that delivers – encouraging females everywhere to dance, play, twirl, laugh, love, be free and be wild.
For those of you who are searching for that must-have Spell piece, we highly recommend signing up to our mailing list as we email updates prior to launch. This will save you time and worry about missing out on styles.