Stetson

What makes Stetson the world’s most iconic hat brand?

Stetson has been handcrafting hats in the USA since 1865, making it one of the most recognised hat brands in the world. Founded by John B. Stetson after a journey westward for his health, the brand was built around one simple idea: a hat tough enough for the frontier, refined enough for everywhere else.

By 1886, Stetson had become the world’s largest hat manufacturer, producing millions of hats annually from its factory in Philadelphia. Over 160 years later, the commitment to quality and craftsmanship hasn’t changed.

Stetson hats at The Freedom State

At The Freedom State, you’ll find Stetson hats ranging from everyday trucker caps to natural straw hats and handcrafted fur felt cowboy hats.

Stetson’s trucker caps are the easiest entry into the brand. They carry the same iconic heritage in a relaxed, low-profile silhouette that works with almost anything. Available in a range of colours, they’re the kind of hat you grab on the way out the door without thinking twice.

The straw hats are made for the Australian lifestyle. Woven from natural straw with clean, unfussy finishes, these are the styles you’ll reach for on beach days, long coastal lunches and warm festival evenings. Light, breathable and effortlessly put-together.

The fur felt cowboy hats are where Stetson’s 160-year legacy really shows. Each hat is handcrafted in the USA with a cattleman’s crown, braided leather hat band and leather sweatband. These are hats you buy once and wear for years, the kind of piece that only gets better with every adventure.

Why buy your Stetson from us? 

The Freedom State has been curating considered, quality fashion on the Gold Coast since 2012. We don’t stock everything; we stock the right things. Stetson sits alongside labels like Free People, Spell and Rowie the Label because it shares the same values: craftsmanship, authenticity and style that doesn't follow fast fashion.

When you buy a Stetson from The Freedom State, you’re buying a hat that’s been chosen with the same care you’ll wear it with.

Shop Stetson hats at The Freedom State

Browse the full Stetson range and find the style that’s right for you. Free shipping on all Australian orders over $150, with Afterpay available at checkout.

Have a question or can’t find what you’re looking for? Get in touch, and we’ll help you track it down.