Boho Bags, Coastal Style Bags & Beach Bags: Juju & Co
Juju & Co makes boho bags, leather totes, jute bags, leather wallets, built for coastal style as much as everyday use. It's a brand that sits comfortably between boho detail and a more minimalist, pared-back look, depending on which piece you pick.
The leather pieces are the backbone of the range — totes, shoulder bags, and wallets made from genuine leather, built to hold their shape and finish over years rather than one season. Alongside that sits a jute range, using a sustainable, biodegradable material that's naturally strong, giving you a lighter, more casual option for beach bags and everyday carry-alls.
Want a bag that works for the beach and still looks right afterward? A Juju & Co jute tote is built for exactly that - sturdy enough for a beach day, towels and all, but still tidy enough to carry from the car to lunch afterward without looking like beach gear. If you'd rather something more structured, the leather totes cover work, travel, and everyday use with a cleaner, more minimalist finish.
The leather or suede bags in this range lean into more detail - texture, stitching, and shape that stand out a bit more, while the leather pieces sit at the quieter, more versatile end. Between the two, most of what you'd want from a coastal-style bag collection is covered, whether you're after something to layer into an outfit or something purely functional for daily use.
Is this collection right for you? If you're after coastal inspired boho bags or beach bags made from real materials - leather that lasts and jute that's genuinely sustainable — rather than fast-fashion imitations, Juju & Co delivers both ends of that without compromising on either.
The Freedom State is a proud Gold Coast stockist of Juju & Co, with the range available in-store in Burleigh Heads and online.
If a style you're after is sold out, get in touch to be added to the waiting list — Juju & Co pieces move quickly and restocks aren't always guaranteed.
Explore the Juju & Co collection and find the bag that's built for how you actually spend your days.
Q: What materials does Juju & Co use?
A: Mainly leather, suede and jute, across bags, totes, and wallets.
Q: Are Juju & Co bags good for the beach?
A: Yes, particularly the jute range, which is sturdy and casual enough for beach use while still looking tidy afterward.
Q: Where can I buy Juju & Co on the Gold Coast?
A: The Freedom State, based in Burleigh Heads, is a Gold Coast stockist of Juju & Co, available in-store and online.
Q: What if a Juju & Co style is sold out?
A: Contact The Freedom State to be added to the waiting list for that style.
