Founded in 2013, Rue Stiic is the creation of designer and director Jillian Beed. The label is inspired by Jillians travels and is influenced by the spirited places she has lived and visited – predominantly Bali, Southern California and coastal Australian Cities. Rue Stiic is all about the wanderlust and sings of an authentic bohemian lifestyle with pieces that can take you from surf to city with ease. The Rue Stiic label offers three main categories to cover all occasions and lifestyle preferences ‘Collection’, ‘Staples’ and ‘Swim’. Exuding coastal luxe and casual elegance the range also focuses on comfort and functionality.