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Zimmermann Swim 16

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There’s a feeling of infinity, of luxury, on wavey days. Days immersed in the ocean, salty and sun-drenched. Zimmermann Swim 16 campaign embodies the magic of a day under the palms, floating in bays and sitting, lax, slumped in an antique armchair in a rustic seaside shack.

Shot against the raw and beautiful landscape of Australia’s Seal Rocks by Darren McDonald, Lily Donaldson reflects the beauty around her, radiant and dreamy. Each piece in this collection is as gorgeously bohemian as we have come to expect from one of Australia’s most beloved designers.

Zimmermann’s swim collections always bring a fresh air of femininity… the energy of a bronzed goddess. A rose suede shoulder bag sets the tone for soft shapes and airy silhouettes. Floral printed one pieces with mesh panels and deep necklines are an elegant, luxe piece for any dreamer.

In our eyes, the highlight of the collection is the Sakura Embroidery Dress… a nude, silk, floral mini dress that gives the essence of floating. Encompassing the body and movement of the ocean, the dress is almost an illusion.

As always, the full effect of the sensuality Zimmermann creates is seen in their bikinis. The luxury of each two-piece is undeniable – designed for the sea and sand, they embody the power of femininity. Laying shaded under an umbrella in the Maldives, on the Mediterranean, on the hot sand of Wategos. They are a dream that adapts to the setting, making you feel at home.

Darren McDonald has perfectly captured the Australian landscape, allowing it to compliment the feminine culture of Zimmermann. If you’re dreaming of an island escape, if you’re after light flowing materials that make you feel completely at ease and at one with the ocean check out The Freedom State online store or drop into our Gold Coast Boutique to see our full range.


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