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Article: Blue Moon | Spell

Blue Moon | Spell

Blue Moon | Spell

Blue Moon by Spell

With a firm nod to Spell’s earlier designs, we are full of excited oooooh’s and ahhhhh’s over Spell's Blue Moon collection. We love the divine mix of signature prints and textural pieces that will take you from beach to bar. Or in our current climate, from bed to the working from home-office, takeaway coffee run or dare we say it the grocery store. With this said, as restrictions lift and life starts to return to a new normal, dressing in these floaty Spell garments will bring extra pizazz to the elation of being social again.

This shoot took place in the dreamy Dominican Republic. By the way, Spell, feel free to take us next time, because you’ve given us another huge case of travel envy. Their muse Lili Koi sashayed around the vibrant town and seafoam beaches with such feminine flow and grace. Showcasing beautifully how effortless it truly is to wear Spell’s designs.

As a collective, we absolutely adore the Portobella Road Boho Dress as things start to cool down for us in Australia. Throw on a creamy knit, some Chicko boots and away you go. During the warmer seasons, some James Smith mules, a Juju & Co bag + a trusty Lack of Color hat would pair perfectly. I guess what we are trying to bring to the forefront, is that this dress is so versatile!

Lastly, it would be remiss of us not to mention a very important acknowledgement. The team at Spell have been working hard at creating the entire Blue Moon range in 73% preferred fibres. In their words, “At a time when having a positive impact on our world is EVERYTHING we are proud to offer you a collection made of such ecologically responsible fabrications – we hope you love!”


We can confirm, The Freedom State do love it and love it hard!!!

Shoot Team:
Photography - Tessa Barton aka Tezza
Muse - Lili Koi
Styling - Karissa Sparke
Hair and Makeup - Josphen Zamora
Production - Mel Carrero
Film - Amadeus Bell-Todd


Spell's Boho Gown

Spell's Pearl on Pearl Cardigan

Spell's Cardigan

Strappy Dress

Blue Moon Strappy Dress

Nightshade combo by Spell

Maxi Skirt and Blouse in Nightshade

Blue Moon Duster in Nightshade

Blue Moon Texan Singlet by Spell

Blue Moon Cinder Midi Dress

Cinder Midi Dress

Want more?

See Spell's March '20 collection 'The Journey'  

See more of what we have in store by Spell

Who do we love accessorising with Spell:

St. Agni Footwear

Lu Goldie Sunglasses

Juju & Co Bags



















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