The Freedom Journals

Instagram Competition! Win your Festival Look!

WE HAVE A WINNER! As Music Festivals are all about the music, we loved that  @araccani made it about the music by describing her favourite look to the tune of the Doors Light my Fire! Thank...

Festival Clothing Style Ups 2016

Festival Clothing Style Ups 2016 Getting geared up for Splendour!  Splendour in the Grass, every year the hype starts as soon as the lineup drops, we start piecing together our perfect festival l...

Zimmermann Swim 16

 ZIMMERMANN SWIM 16   There’s a feeling of infinity, of luxury, on wavey days. Days immersed in the ocean, salty and sun-drenched. Zimmermann Swim 16 campaign embodies the magic of a day under the ...

The Petty Fedora by Brixton

THE PETTY FEDORA Our focus this time is on the Petty Fedora by Brixton.  A quiet achiever that is gaining momentum with the rise of structured hat styles.  We asked Ness our resident hat aficionado...

Amuse Society feat. The Freedom State

  Photographer | Tess Leopold Muse | Christina Macpherson Direction & Production | Jaimi-Lee Fitzgerald H&M | Erin Forbes  One of our favourite brands in store, Amuse ...

Interview with Spelly from Spell Designs

INTERVIEW WITH SPELLY AND A BEHIND THE SCENES PEEK AT SPELL’S LATEST REVOLVER COLLECTION. Spell is one of the most popular brands that we stock at The Freedom State and there’s no question about wh...

Reverie Collection – For Love & Lemons Arriving now

REVERIE COLLECTION – SUMMER 2013 For Love and Lemons is one of the most romantic labels on the market at the moment. Reverie Collection is no exception to the lust and soul that we’ve learned to ex...

Montana | The Freedom State March 2016

Our latest beach shoot featuring the fresh faced Montana Lower. It was a warm autumn morning that we found ourselves at this secret beach, hidden along the Northern New South Wales coastline. White...

UP ON STAGE

UP ON STAGE We’re on the brink of festival season. The time of year when you can wear it all, or nothing at all. It’s not the time for inhibitions – outfits range from layers upon layers to skin on...

Montana | Film by Tyson Lloyd for The Freedom State

 Tyson Lloyd on set for our latest beach Campaign Montana Sometimes people create magic that brings a little tear of happiness to your eye, and this was how we felt when Tyson Lloyd sent through h...

Clean Lines

Simplicity, minimalism, straight lines and clean designs. Top knots are her go-to, loose shirts her favourite and flared jeans a must. Simple prints or no print at all – she keeps it Plain Jane. St...

Shades of the Sun

We live in the sun, we live for the sun. Beach hair and freckled shoulders are the looks of the season. These sun-kissed days are here to stay, we’re not willing to let them go. As summer comes to ...

Girl on Film | Christina x The Freedom State

On a relaxed February day we find ourselves amidst a homely setting in Brunswick Heads with the beautiful Christina Macpherson floating around while Bec of Maple Vice snaps away on her film camera....

Jayde | by Tyson Lloyd Films

We love it when our friends create a little sum'n sum'n with pieces we have in store. Here Jayde wears feminine lace pieces by Spell Designs' last collection. completed with the Westward fedora by...

Drifter | Words from The Freedom State

She’s a dreamer, a late morning sleeper. All eyes follow the draped material that clings to her body, layer upon layer of texture. Everywhere she goes, it floats in her wake, as she wanders it peac...

Spell Feb/March 2016 FOLKTOWN

 Spell FEB/MARCH 2016 FOLK TOWN When we think New York City, we picture tall buildings and streets littered with people – yellow taxi’s backed up in traffic and lines 100 deep for the best coffees...

Del Playa ‘Tropical High’ | The Freedom State

Vivid blue skies, tranquil waters, white hot sand and one beautiful blonde mermaid named Abbie Steen take us on a ‘tropical high’- our latest shoot for our Del playa Beach Collection. Before Abbie ...

Sunset Road | Spell Designs

On the road with Erin Wasson is an enchanting ride of emotions. A new aged Thelma and Louise vibe was set to the core of the Sunset Road photoshoot and we are taken to the American highway where yo...

Bird & Kite SS2015 Indigo Dreaming

Bird & Kite SS2015 at The Freedom State | Indigo Dreaming   As the collection name so purposely intends, Indigo Dreaming is a delectable colour palette inspired by the ocean and all of it its b...

Festival Style Ups ’15

Festival Style Ups ’15 With stars in her hair and glitter everywhere, our festival muse for our Festival Style Ups this year is the stunning Madi Edwards.  We had so much fun dressing her in our fa...